Privacy Policy
Last updated: April 02, 2023
Business Wise website ("we", "us", or "our"), offers information and resources on various business topics such as entrepreneurship, marketing, finance, and other related fields. Our website provides a range of services to help our audience succeed in the world of business. This Privacy Policy is intended to inform you about how we collect, use, process, and share your personal information in connection with our services, and to assist you in understanding and exercising your privacy rights. We take your privacy seriously and are committed to protecting your personal information to the best of our abilities.
Scope of this Policy
This Privacy Policy applies to all personal information processed by the Business Wise website, including through our website, mobile applications, and any other online or offline services we may offer. For the purposes of this Privacy Policy, all of our services will be referred to as "Services" for ease of reference. This Privacy Policy aims to inform you about how we collect, use, and share your personal information in connection with our Services and to help you understand and exercise your privacy rights.
Personal Information Collection
The categories of personal information we collect may vary based on the nature of interaction with us and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our services, and information from other sources such as third-party services and organizations, as described below:
Information You Provide to Us Directly
We may collect the following personal information that you provide to us:
- Communication with Us: We may collect personal information, such as email address, phone number, or mailing address when you contact us, register for our services, request customer or technical support, apply for a job, or otherwise communicate with us.
- Surveys: We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.
- Interactive Features: We may collect personal information that you submit or make available through our interactive features (e.g., messaging and chat features, commenting functionalities, forums, blogs, and social media pages).
- Business Development and Strategic Partnerships: We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
Information Collected Automatically
We may collect personal information automatically when you use our services:
- Automatic Data Collection: We may collect certain information automatically when you use our services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider.
- Cookies, Pixel Tags/Web Beacons, and Other Technologies: We and third parties that provide content, advertising, or other functionality on our services may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through your use of our services. The use of such Technologies is subject to your consent.
Our uses of these Technologies fall into the following general categories:
- Operationally Necessary: This includes Technologies that allow you access to our services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, and improve security, or that allow you to make use of our functionality.
- Performance-Related: We may use Technologies to assess the performance of our services, including as part of our analytic practices to help us understand how individuals use our services.
- Functionality-Related: We may use Technologies that allow us to offer you enhanced functionality when accessing or using our services. This may include identifying you when you sign into our services or keeping track of your specified preferences, interests, or past items viewed.
- Advertising- or Targeting-Related: We may use first-party or third-party Technologies to deliver content, including ads relevant to your interests, on our services or on third-party websites.
Tracking and Analytics Technologies
We utilize various technologies and third-party tools to process analytics information on our Services, including:
- Google Analytics: Please refer to Google Analytics Privacy Policy for more information. To opt-out of Google Analytics’ use of your information, click here.
- Twitter: Please visit Twitter's Privacy Policy to learn how they will use your information and how to adjust your privacy settings.
- Facebook: For more information on Facebook's data policy, and to manage or delete your information and adjust your privacy settings, click here.
- LinkedIn Analytics: For more information, please visit LinkedIn Analytics Privacy Policy. To opt-out of LinkedIn’s use of your information, click here.
Our Services may also feature social media buttons, such as those for LinkedIn, Twitter and Facebook. These features may collect your IP address and the page you are visiting on our Services and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing them.
Disclosure of Your Information
We may disclose your information to third parties for various business purposes as described below:
- Disclosures to Provide Our Services We may share your information with third-party service providers who help us provide our Services, including IT support, hosting, payment processing, and customer service. We may also share your information with business partners to provide you with requested products or services, and with our affiliates. Additionally, our Services allow you to share your profile and User Content with other Users/publicly.
- Disclosures to Advertising Partners We may share your information with third-party advertising partners, who may use tracking tools to collect information about your activities and device, including for personalized advertising purposes.
- Disclosures to Protect Us or Others We may access, preserve, and disclose your information to external parties if we believe doing so is required or appropriate to comply with law enforcement or national security requests, protect your, our, or others’ rights, property, or safety, enforce our policies or contracts, collect amounts owed to us, or assist with an investigation or prosecution of suspected or actual illegal activity.
- Disclosure in the Event of Merger, Sale, or Other Asset Transfers If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.
Data Retention and Deletion
We retain your personal information only for as long as necessary to provide our Services to you and for legitimate and essential business purposes, such as complying with legal obligations, resolving disputes, and enforcing our agreements. We may also retain aggregated and anonymized information for analytics purposes. If you wish to delete your personal information, please contact us. We will delete your personal information as soon as possible, except where we need to retain certain information for legal or legitimate business purposes. Please note that we may also retain certain information even after you have requested its deletion to comply with our legal obligations, resolve disputes, or enforce our agreements.
Security Measures for Your Information
We take the security of your personal information seriously and use administrative, technical, and physical safeguards to protect it. However, no security measures are foolproof. If there is a breach, we will investigate and take steps to mitigate any harm. By using our Services, you assume the risks associated with transmitting your personal information to us. If you have questions, please contact us.
Contact Us
If you have any questions or concerns about our Privacy Policy or the use of your personal information, please contact us at info@buwise.com. We will do our best to respond to your inquiry in a timely manner and address any concerns you may have.